Los Angeles, CA (April 2024) – Melissa's Produce, a leading distributor of specialty fruits and vegetables, is generating excitement after the phenomenal reception of their Pink Elephant Mango at the recent Viva Fresh Produce Show. This showstopping fruit captivated attendees with its vibrant pink skin, massive size (clocking in at around 2 pounds!), and remarkably thin seed.
Melissa’s “fruit-hunters,” found this unique variety in Vietnam’s Mekong Delta, where it's a cherished local favorite. The company recently announced that it will air-freight the fruit bi-weekly to match consumer interest and ensure consistent availability.
"The Pink Elephant Mango is guaranteed to turn heads in the produce department," says Robert Schueller, Melissa's Director of Public Relations. "Its vibrant pink color is unlike anything most shoppers have seen before. But beyond its stunning appearance, this mango delivers exceptional flavor."
Reminiscent in flavor to the popular Valencia Pride variety, the Pink Elephant Mango boasts a buttery texture and a delightful balance of sweetness and tang. Its large size and incredibly small seed offers more delicious fruit to enjoy. This is a true winner for retailers and value-conscious consumers seeking premium fruit.
The Pink Elephant Mango joins Melissa's signature Tree-Ripened Mango program. This program highlights hand-selected varieties from around the world, ensuring exceptional quality through careful handling throughout the growing and distribution process. Melissa's is replicating the success of its Peruvian Edward and Kent varieties by introducing unique options from Vietnam.
"This fruit is a reputation-builder," adds Schueller. "The Pink Elephant Mango offers the visual appeal, delicious flavor, and exceptional quality that builds consumer trust in their grocer's commitment to delivering exciting new finds."
For more information on the Pink Elephant Mango, including a complete marketing support package, contact Melissa's Produce sales team.
About Melissa’s Produce
Melissa's Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com.
Melissa’s “fruit-hunters,” found this unique variety in Vietnam’s Mekong Delta, where it's a cherished local favorite. The company recently announced that it will air-freight the fruit bi-weekly to match consumer interest and ensure consistent availability.
"The Pink Elephant Mango is guaranteed to turn heads in the produce department," says Robert Schueller, Melissa's Director of Public Relations. "Its vibrant pink color is unlike anything most shoppers have seen before. But beyond its stunning appearance, this mango delivers exceptional flavor."
Reminiscent in flavor to the popular Valencia Pride variety, the Pink Elephant Mango boasts a buttery texture and a delightful balance of sweetness and tang. Its large size and incredibly small seed offers more delicious fruit to enjoy. This is a true winner for retailers and value-conscious consumers seeking premium fruit.
The Pink Elephant Mango joins Melissa's signature Tree-Ripened Mango program. This program highlights hand-selected varieties from around the world, ensuring exceptional quality through careful handling throughout the growing and distribution process. Melissa's is replicating the success of its Peruvian Edward and Kent varieties by introducing unique options from Vietnam.
"This fruit is a reputation-builder," adds Schueller. "The Pink Elephant Mango offers the visual appeal, delicious flavor, and exceptional quality that builds consumer trust in their grocer's commitment to delivering exciting new finds."
For more information on the Pink Elephant Mango, including a complete marketing support package, contact Melissa's Produce sales team.
About Melissa’s Produce
Melissa's Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com.
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