Los Angeles, CA (November 2024) – Melissa’s Produce is excited to announce its Family Baking Challenge, a fun engagement campaign inviting retailers to connect with their customers through Melissa's signature specialty ingredients. Set to run from November 16 to December 28, this contest is geared towards inspiring creativity in the kitchen and offering over $2,500 in prizes for participants.
Melissa's Family Baking Challenge encourages consumers to "show off their baking skills for a chance to win big for the family" by exploring new flavors and culinary possibilities. By scanning the QR code on in-store POS materials, shoppers can sign up directly on Melissa's website. Weekly recipe challenges will be sent to participants, who can then share their creations on Instagram, Facebook, or X, using the hashtag #FamilyBakingChallenge. Participants will automatically be in the running for a selection of culinary prizes, including those from Bob’s Red Mill and Beemster Cheese.
A few of the highlight ingredients in this year’s challenge include Melissa’s flawless Butterscotch™ pears from South Korea, which bring a natural sweetness to any dessert, and the incredible Green Dragon® Apples from Oregon – a Japanese heirloom variety celebrated for its aroma and unique flavor. Contestants are encouraged to experiment, not just with sweets but also with savory dishes, using Melissa's specialty items like fresh chestnuts, organic Kabocha squash and Idaho-grown baby Dutch potatoes.
According to the National Retail Federation, holiday sales are projected to grow by 3.5% over 2023, with online and non-store sales expected to surge by 9% in 2024. For retailers, this presents a pivotal moment to capitalize on consumer enthusiasm and increased spending. By leveraging Melissa’s Family Baking Challenge, retailers can harness the power of point-of-sale materials, proven to drive an average sales lift of 4-6%. Our dynamic POS assets, paired with a well-timed, high-engagement contest, are designed to transform customer interactions and maximize sales opportunities.
Participating retailers will have access to a robust set of POS options, including product cards, contest signage, and an online recipe library. Join us in creating an unforgettable holiday season filled with flavorful, memorable moments for families everywhere.
For more information on Melissa's Family Baking Challenge, please contact Robert Schueller at roberts@melissas.com.
About Melissa’s Produce
Melissa's Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com
