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Melissa's Produce Brings a Taste of Royalty with New Tiara™ Melon

Los Angeles, California (June 2024) – Melissa's Produce, a leading distributor of specialty fruits and vegetables, recently debuted the new Tiara™ Melon. The Tiara™ boasts a regal lineage, using the same seed as Japan's famed designer muskmelon, known as the "Japanese King of Fruits." While the rind features familiar netting like a cantaloupe, the inside reveals a stunning green flesh bursting with an intensely sweet, honeyed flavor.

This is the first year Melissa's is offering the Tiara™ Melon and to great response. Due to its limited production and season, they're planning a bigger harvest for 2025.

“When I first tried the Tiara, it immediately became one of my top three favorite melons—the flavor profile is outstanding,” says Director of Public Relations Robert Schueller. “We grow it on a Global G.A.P-certified 2-acre farm in Mexico, ensuring the highest standards of food safety and responsible farming practices. New melon varieties are always a draw for summer shoppers, and the Tiara hits the mark in flavor and presentation.”

Consumers are on the lookout for more than just your average cantaloupes or honeydews. Melissa's aims to impress with unusual offerings like this. To learn more about Melissa's specialty melon program, contact Melissa's sales team at sales@melissas.com. Discover how this program and accompanying menu of marketing assets can lift revenue for the entire category.

About Melissa’s Produce
Melissa's Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com.

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