Los Angeles, CA (July 2025) — Summer stone fruit season is in full swing, and Melissa’s long-standing Organic Stone Fruit Program continues to deliver what today’s health-conscious shopper demands: great-tasting fruit, grown in California, with less pesticide residue and more family-friendly value.
In 2024, Melissa’s debuted new 2-pound organic family packs of plums, peaches, and nectarines—developed in response to direct feedback from retailers asking for larger packs that align with shopper behavior. These packs complement our returning 1-pound Organic Plum Bite tote, a snackable summer favorite, and 1-pound Organic Apricots in clamshell, which continues to perform strongly in grab-and-go sets.
The organic category continues to grow. According to the Organic Trade Association, U.S. organic produce sales topped $20 billion in 2023, with fruit sales growing 4% year-over-year. Shoppers cite health as a primary driver, with lower pesticide residue topping the list. A Consumer Reports survey found that 80% of Americans are concerned about chemical exposure in food and prefer organic when it's available and fresh.
Retailers who meet this demand with consistent, high-quality options stand to gain. Melissa’s delivers by working closely with trusted growers in California’s San Joaquin Valley to bring in-season varieties that hit the mark for texture, sweetness, and appearance.
Melissa’s vibrant, high-color packaging continues to help drive attention in busy produce departments. With clear organic callouts and festive fruit illustrations, these SKUs are designed to inspire confidence, invite discovery, and turn browsers into buyers.
“Our goal is to stay responsive to our partners and to the shopper,” said Robert Schueller, Director of Public Relations at Melissa’s. “Our organic stone fruit program has evolved with the category. We know what sells, and we’re committed to delivering quality and support retailers can count on.”
Contact your Melissa’s rep to refresh your organic stone fruit lineup today.
