Los Angeles, CA (April 2024)– Melissa's Produce, a leader in sourcing the world’s most innovative and exciting fruits and vegetables, continues to see strong demand for the Precious Honeyglow® pineapple, a new personal-sized pineapple recently launched in an exclusive collaboration with pineapple giant, Fresh Del Monte. It is the most compact pineapple in Del Monte's history, weighing between 1.5 and 2 pounds – perfectly suited for today's smaller households and reducing food waste.Following a wave of positive press coverage in industry publications and on popular consumer websites (Food & Wine, Allrecipes, Spoon), the Precious Honeyglow® has established itself as a trending fruit. Its distinctive characteristics make it a perfect addition to a variety of culinary applications, from chef-driven creations like pineapple crème brûlée served in the shell, to eye-catching charcuterie boards.
"The Precious Honeyglow® has captured the imagination of consumers," says Robert Schueller, Melissa’s Director of Public Relations. "We are thrilled with the positive response and are committed to providing our retail partners with the resources they need to capitalize on this growing trend."
Melissa's merchandising and marketing teams are working closely with retailers to create eye-catching displays that showcase the Precious Honeyglow® ensuring that consumers can easily discover and incorporate this exciting new mini pineapple into their shopping carts.
"We understand the importance of staying ahead of the curve," adds Schueller. "By offering trending items like the Precious Honeyglow, we empower our retail partners to deliver the most exciting and delicious options to their customers."
Melissa's invites you to contact their sales team to learn more about the Precious Honeyglow® pineapple and how to leverage its popularity to drive sales.
About Melissa’s Produce
Melissa's Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com.
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