Los Angeles - June 2026 — Melissa's Produce is taking avocado toast and more to the next level with a zippy, flavor-packed seasoning that looks as good as it tastes. This eye-catching blend layers sea salt, garlic, onion, black pepper, dried tomato, and parsley with a touch of sugar for sweetness and red pepper flakes for a subtle, spicy kick. The result is a flavor profile that is at once salty, savory, and faintly sweet, crafted to accentuate and elevate the rich, buttery flesh of avocado without overpowering it.
For retailers, Melissa's Avocado Toast Seasoning offers an attractive way to add value to the avocado category and capitalize on consumers' appetite for convenient flavor solutions. Merchandised alongside bulk and bagged avocados, it helps retailers build larger baskets around one of produce's most popular categories.
“Avocado sales overall have skyrocketed in the last few years,” says Robert Schueller, Director of Public Relations at Melissa’s Produce, “and consumers are using spice blends on many recipes.”
The timing couldn’t be better. Scroll through any social media feed, and avocado toast is still everywhere, whether styled or stacked, it is being endlessly reinvented by home cooks and content creators alike.
“You can use this easy-to-use shaker spice not just on avo toast,” says Schueller. “Guacamole, 7-layer dip, and salads … this spice makes the final dish taste extraordinary!” Perhaps best of all, says Schueller, Melissa’s Avocado Toast Seasoning, “removes the need for multiple seasoning steps, adding a salty and savory punch at once.”
Melissa's Avocado Toast Seasoning earns its place on the plate visually, too. A warm orange base flecked with green parsley and aromatics, consumers can shake it straight from the jar onto avocado toast and watch a simple dish become something worth sharing–on- or offline.
Melissa's Avocado Toast Seasoning is available year-round. For more information, please contact your Melissa's sales representative or Robert Scheuller, 800-588-0151.
About Melissa’s Produce
Melissa's Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com
# # #
