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Melissa's Announced as the Official Produce Partner of Acrisure Arena and the Coachella Valley Firebirds

Melissa’s will bring high-quality ingredients, diverse flavors and healthy snacks to Acrisure Arena’s Culinary Program

Palm Springs, CA (November 15, 2022) ‒ Today, Acrisure Arena and the Coachella Valley Firebirds announced a multi-year relationship that names Melissa’s Produce, the leading distributor of specialty produce in the U.S., as an Official Arena Partner. As the Exclusive Produce Supplier, Melissa’s products will be integrated throughout the arena, enhancing the food and beverage program with the freshest and most flavorful fruits and vegetables.

“We’re thrilled to launch our partnership with the Coachella Valley Firebirds and Acrisure Arena, the premier destination for sports and entertainment in the region.” said Sharon Hernandez, co-founder of Melissa’s. “Melissa’s will proudly support the culinary program in a variety of ways – from providing high-quality ingredients to live activations and supporting the arena’s sustainability initiatives”.

Through their involvement with dozens of sports teams and venues across the country, Melissa’s has been instrumental in bringing fresh produce to sports fans and their local communities. The produce provider will be incorporated into concessions, clubs, suites and bars throughout the arena. From seasonal cocktails to grab and go marketplaces to premium chef’s table, Melissa’s fresh products will be accessible to every fan who visits Acrisure Arena.

“From hockey games to concerts, Acrisure Arena will be a hub of activity in the Coachella Valley, and it’s no secret that sports, music and food all bring people together,” said Francesca Bodie, President of Business Development, Oak View Group. “Every person who visits and dines at the arena will benefit from Melissa’s culinary expertise and fresh ingredients. We’re excited to welcome Melissa’s as the official produce partner of Acrisure Arena and work together to provide the ultimate fan experience.”

Within this partnership, Melissa’s and the Firebirds will team up to provide healthy food to the Coachella Valley Community. Each year, Melissa’s will be the presenting partner of one community initiative, providing $100,000+ worth of fresh produce over the course of the multi-year agreement. Melissa’s will also support the arena’s sustainability efforts, providing local ingredients, organic produce and plant-based offerings.



Melissa's is the nation's leading specialty produce distributor, delivering the freshest ideas in produce from the global market to your local grocery stores, favorite restaurants, and go-to sports venues. From year-round products to seasonal favorites, Melissa's provides quality ingredients that you rely on. For more information about Melissa's / World Variety Produce, please visit and follow us @melissasproduce on Instagram, Facebook and Twitter.


America’s hottest music festival destination is finally getting the world-class arena it deserves. Opening in December 2022, the Acrisure Arena will provide the greater Palm Springs area of Southern California with a premiere 11,000+ capacity venue to host the biggest artists and acts on the planet. Designed specifically for hockey and concerts, the new arena will provide top-tier hospitality, artist amenities, and all of the benefits of a modern music and sports venue. In addition, the facility will serve as the new home of the American Hockey League affiliate of the Seattle Kraken, the Coachella Valley Firebirds.

The Acrisure Arena is a $300+ million project that is being 100% privately funded through outstanding partners Oak View Group, Seattle Kraken, and Live Nation. Learn more at and follow Acrisure Arena on Facebook, Instagram, Twitter, and LinkedIn.



The Coachella Valley Firebirds are the AHL’s 32nd Franchise and the affiliate of the Seattle Kraken. The team is set to play its inaugural season in 2022-2023 at the Acrisure Arena. Visit for the latest news and information.