Time-saving format and authentic flavor make it easy for retailers to build compelling displays
Los Angeles, CA (May 2026) — Cinco de Mayo continues to be a key selling window for fresh produce, giving retailers an opportunity to merchandise the ingredients shoppers rely on for Mexican-inspired meals. This season, Melissa’s is spotlighting its Peeled Tomatillos as a convenient, flavor-forward solution for building out impactful Cinco de Mayo displays.
“Cinco de Mayo is a great opportunity to celebrate Mexican culture through food, and fresh tomatillos are a natural fit for that conversation,” said Robert Schueller, Director of Public Relations for Melissa’s Produce. “With Melissa’s Peeled Tomatillos, shoppers get the bright, tangy flavor they expect, along with the convenience of no husking required.”
Known for their signature sweet-tart flavor, tomatillos are essential for salsa verde, chile verde, pozole, and other traditional favorites. Melissa’s Peeled Tomatillos arrive ready to use, helping reduce prep time while delivering consistent quality. The product is packed 12/1 lb., available year-round, and sourced from Mexico.
For retailers, Peeled Tomatillos offer a strong seasonal tie-in for Cinco de Mayo promotions and cross-merchandising opportunities. Melissa’s recommends displaying them with complementary items such as cilantro, limes, onions, fresh chile peppers, and jicama, alongside value-added items like Chile Lime Seasoning to help build larger baskets and inspire meal solutions.
Melissa’s extensive Latin assortment supports complete Cinco de Mayo merchandising, spanning fresh produce, specialty items, and value-added offerings that help retailers create cohesive, high-impact displays.
About Melissa’s Produce
Melissa's Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com
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