Old World Roots meets modern shopper expectations with kosher options that deliver on flavor and tradition.
Los Angeles, CA (April 2025) — As retailers prepare for the spring holidays, Melissa’s Produce is bringing the heat—literally. The company’s full lineup of kosher horseradish offerings is driving seasonal demand, giving produce departments a compelling reason to double down on this essential Passover staple.
From whole fresh roots to shelf-ready condiments, Melissa’s horseradish selection is curated to meet the needs of both traditional shoppers and modern cooks. With Passover beginning at sundown on April 12, the timing is ripe to build a strong seasonal set that blends cultural relevance with culinary curiosity.
“Horseradish isn’t just a condiment during Passover—it’s a symbol,” said Robert Schueller, Director of Public Relations at Melissa’s. “It holds a place of honor on the Seder plate, but it’s also a flavor that’s deeply loved in Jewish kitchens, and increasingly, by adventurous home cooks who want that nose-tingling heat in their cooking.”
Melissa’s offers a broad range of kosher horseradish products that are retail-ready and crafted for quality:
- Fresh Horseradish Root – Classic and unprocessed, this is the essential ingredient for homemade preparations or Seder plate presentation.
- Extra Hot Prepared Horseradish – For those who want bold heat and clean flavor without the prep.
- Creamed Horseradish – A smooth, tangy option that brings balance to brisket, gefilte fish, and roasted vegetables.
- Shredded Horseradish – Imported from Austria and made in the traditional Old World style to preserve flavor and potency. This premium option is a standout, prized for its texture, complexity, and long-lasting heat.
To help retailers activate these offerings in-store and online, Melissa’s provides eye-catching point of sale materials, seasonal recipes, and social media-ready assets tailored for the holiday season. Melissa’s well-established social presence ensures that retailers benefit from digital buzz as well as foot traffic.
“Melissa’s speaks to tradition, but in a way that feels current,” Schueller added. “We’ve seen real engagement when retailers highlight the cultural significance of products like horseradish—especially when they pair that with content that’s easy to use and share.”
Retailers interested in Melissa’s kosher horseradish products or Passover assortment should contact their account representative or Robert Schueller, 800.588.0151, www.melissas.com.
About Melissa’s Produce
Melissa's Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com
