A proven approach to simplifying coconuts continues to build momentum at retail
Los Angeles, CA (April 2026) — Melissa’s Produce shares that its EZ Open Coconut has been named a 2026 Editors’ Pick by Progressive Grocer, recognizing standout products for innovation, functionality, and value.
For retailers, the appeal is simple. This is a product that removes a real barrier to purchase. Coconuts have long intrigued shoppers, but hesitation often comes down to one question: how do I open it? Melissa’s EZ Open Coconut answers that with a built-in easy-open system and clear, benefit-forward packaging that makes the experience feel approachable from the start.
“Coconuts have always had strong appeal, but they’ve also come with hesitation,” said Robert Schueller, Director of Public Relations at Melissa’s Produce. “When you make them easy to open and easy to understand, you unlock a lot more opportunity at shelf.”
That ease of use is translating into strong engagement. A Melissa’s video demonstrating how to open the organic EZ Open Coconut generated an additional 16.6 million views in the past four weeks alone, reinforcing the product’s viral appeal.
While coconuts are often associated with summer, movement typically starts earlier as spring supply comes in strong and shoppers shift toward lighter, hydration-focused items. That approach is already showing results, with Melissa’s seeing a 6% lift in coconut sales in Q2 last year.
The program is available in both conventional and organic options, giving retailers flexibility to meet growing demand for organic produce.
A Full Coconut Set, Built for Retail
Melissa’s supports the category with a full coconut lineup, including brown coconuts, now with a new organic option, and white coconuts, both featuring QR codes linking to how-to-open videos. The assortment also includes Quick Crack coconuts, organic sliced coconut, Coco Snax™, dried coconut chips, and Coconut Clean Snax®. This range offers multiple entry points, from whole fruit to ready-to-eat formats.
For merchandising support or promotional opportunities, contact your Melissa’s sales representative or Robert Schueller, 800.588.0151.
About Melissa’s Produce
Melissa's Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com
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