Los Angeles, CA (April 2025) — This Easter, Melissa’s invites shoppers to eat like a bunny and feast like a foodie—with fresh, feel-good ingredients and effortless ways to celebrate the season. For retailers, it’s a turnkey opportunity to meet rising demand for variety, easy prep, and a little gourmet indulgence.
As shoppers plan their spring gatherings, they’re leaning into cleaner meals, restaurant-style touches, and culinary shortcuts that don’t sacrifice flavor. Melissa’s Easter program is built around just that. This year’s featured lineup includes fresh picks like Ojai Pixie Tangerines, Pinkglow® Pineapples, Rhubarb, and White Asparagus; ready-to-eat essentials like French-style Crêpes and Steamed Beets; and our new imported Italian Gourmet Dessert Sauces—designed to make any Easter table feel a little more special.
We’ve also bundled our most popular holiday prep items—like peeled baby rainbow carrots, French beans, and baby zucchini—into our Easter Cooking Essentials, complete with limited-time seasonal packaging that brings instant shelf appeal.
Participating retailers can take advantage of full marketing support, including spring-ready point-of-sale signage, recipe inspiration, and social media content, plus influencers to support sales in-store and online.
To bring the program to your stores, contact your Melissa’s sales representative or Robert Schueller, 800.588.0151, www.melissas.com.
About Melissa’s Produce
Melissa's Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com
