Los Angeles, CA (June 2025) — This summer, shoppers want food that travels well, eats easy, and feels good. Melissa’s Camping Essentials program answers that call with a full lineup of value-added products—from smart snacks and no-prep veggies to ready-to-eat grains and flavor-packed seasonings—all designed to help shoppers spend less time prepping and more time outside.
What’s Trending?
Snack, Pack, and Go
• Clean Snax® – Crispy clusters of chia, flax, puffed rice, and nuts in bold new packaging
• Organic Snax – Resealable trail mixes and dried fruit blends like Performance and Endurance
No-Prep Veggies & Grains
• Steamed Beets, Lentils, and Black-Eyed Peas – Fully cooked, vacuum-sealed, and mess-free
• Ready-to-Eat Cooked Quinoa and Polenta – Hearty, satisfying, and meal-prep friendly
Flavor That Travels
• Chile Lime Chile Seasoning – A TikTok-worthy way to add zing to cut fruit, jicama, popcorn & more
• Everything Spice Grinder – A single twist adds crunch and flavor to just about anything
Why It Sells
Last Q3, these value-added categories delivered:
• +34% in nuts and dried fruit
• +21% in snacking
• +11% in Melissa’s steamed line
“From smart snacks to shortcut sides, these products are built for how people actually eat in the summer,” said Robert Schueller, Director of Public Relations at Melissa’s. “Fast, flavorful, and easy to love.”
Contact your Melissa’s sales rep today to get stocked and ready for Q3. For additional information, contact Robert Schueller, 800.588.015.
