Visit Booth 5234, Level 1, June 28–30 at the Javits Center in New York City
Los Angeles, CA (June 2026) — Melissa’s Produce will bring one of its most popular seasonal programs to the 2026 Summer Fancy Food Show, showcasing the full spectrum of its Hatch Pepper program at Booth 5234, Level 1.
As one of the few fresh produce companies exhibiting at the show, Melissa's offers attendees a unique look at one of produce's most followed ingredients. Today, Melissa's Hatch lineup includes more than 40 SKUs spanning fresh peppers, snacks, seasonings, salsas, and prepared foods that help retailers extend the excitement of Hatch season and create a larger promotional event.
“Hatch peppers are a great example of how a seasonal ingredient can successfully cross into multiple categories, from fresh produce and prepared foods to snacks and menu innovation,” said Robert Schueller, Director of Public Relations for Melissa’s. “Melissa’s has spent more than three decades helping retailers build Hatch programs, and we’re excited to showcase how that seasonal excitement and the right product mix can translate into even more opportunity.”
Grown exclusively in New Mexico’s Hatch Valley, Hatch peppers are prized for their distinctive flavor—an unmistakable balance of earthy, smoky, sweet, and spicy notes. Their limited harvest season creates a sense of anticipation that few produce items can match. With the season set to begin in late July, Melissa’s growing partners report excellent growing conditions and a healthy crop that is progressing well toward harvest.
“Some have called Hatch the pumpkin spice of the Southwest,” notes Schueller. “What makes Hatch unique is the way people rally around it. Every summer, consumers, chefs, and content creators eagerly await the start of the season, knowing it only comes around once a year. That limited window has helped Hatch grow from a regional New Mexico specialty into a nationally recognized flavor.”
At Booth 5234, attendees can sample a variety of Hatch-inspired products and experience the breadth of Melissa’s Hatch portfolio firsthand. From seasonings and snacks to salsas and prepared foods, the lineup demonstrates how the distinctive flavor of Hatch peppers can be enjoyed in multiple formats and throughout the year.
To schedule a meeting during the show or learn more about Melissa’s Hatch Pepper program, contact your Melissa’s representative or stop by Booth 5234.
About Melissa’s Produce
Melissa's Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com
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