More Matters

What is More Matters™ ?

Fruits & Veggies More Matters!

Produce for Better Health Foundation (PBH) is on a mission! The majority of American parents and children are missing out on the benefits of fruits and vegetables! Join us now to help make healthy choices their first choices by including fruits and vegetables at every eating occasion!

American parents and children are achieving less than optimal lifestyles. According to the latest recommendations in the 2005 Dietary Guidelines for Americans, 96% of children ages 2-12 are falling short of the recommended 2-5 cups of fruits and vegetables a day, and only one in five adults are actually eating 5 plus servings (2½ cups plus) a day. With recommended daily intake of fruits and vegetables now up to 6½ cups (13 servings) a day for some adults, the gap between actual and recommended fruit and vegetable consumption has widened dramatically!

To provide the skills and motivation needed to increase the consumption of fruits and vegetables, The Produce for Better Health Foundation and its national network of public and private partners have launched a new brand; Fruits & Veggies – More Matters!

You can play a major role in the national campaign to increase fruit and vegetable consumption by being among the first to join Melissa's on the Fruits & Veggies – More Matters! "bandwagon!"

Melissa's is the winner of the 2005 Diamond Crystal Award, the highest honor of all the PBH National Excellence Awards. Through 2005 Melissa's team visited schools with student education programs including new product sampling and school material donations. These programs reached over 200,000 children and families with the message to "enjoy fruits and vegetables and visit the produce aisle."