Los Angeles, California (2012) – The Quick Response Code (QR code) is rapidly becoming fully integrated into the fabric of packaging technology. Using an iPhone to read and scan QR codes provides quick and easy access to product information and extended presentations in a rich content format. Many of Melissa’s products now have QR codes that link to recipes, videos and handling information.
Melissa’s is now offering a free QR code reader application (App) to all iPhone users. This exciting new tool is available for iPhone users at: http://itunes.apple.com/us/app/melissas-qr-scanner/id523685418?mt=8. The App can be used to read any QR code on any type of product. Incorporating this technology into the company’s merchandising approach places Melissa’s at the cutting edge of consumer education with a tool that is rapidly spreading throughout the marketplace. We believe that an informed shopper is the key to increased sales. This is a mobile app that puts product information into the hands (literally) of the busy consumer and brings a new dynamic to impulse buying decisions.
Melissa’s Produce is the leading U.S. distributor of specialty fresh produce and foods processed from fresh produce. The company imports exotic fruits and vegetables from around the world. Melissa’s Produce can be contacted at 1.800.588.0151or at www.melissas.com.